---
title: "AI for marketing teams, built on what customers say | Floral"
description: "AI for marketing teams: Poppy finds what customers keep asking in your approved meetings and helps you draft newsletters and campaigns that answer it."
canonical: https://floral.so/for-marketing-teams
---

# AI for marketing teams, built on what customers say | Floral

> AI for marketing teams: Poppy finds what customers keep asking in your approved meetings and helps you draft newsletters and campaigns that answer it.

Source: https://floral.so/for-marketing-teams

AI for marketing teams

# Marketing that starts with what customers say

Poppy, Floral’s marketing assistant, finds what customers keep asking and helps you write about it. You review every draft.

Work emailTry now

Prefer to talk first? [Let's meet for 30 minutes](https://floral.so/book-a-demo)

![A marketing team gathered around a screen, discussing a draft](https://floral.so/img/heroes/marketing-teams.jpg)

![](https://floral.so/img/logos/floral-logo.png)This week’s themes are readyFrom your approved customer meetings

How we help

## Customer knowledge, and help doing the work

[Customer input](#customer-input)[First draft](#first-draft)[Search](#search)

### Know what customers ask without chasing sales

Each week Poppy groups the concerns from approved meetings into themes, with the quotes behind them.

![Poppy groups last week’s customer quotes into themes and marks which need permission](https://floral.so/img/features/site/poppy-customer-themes.en.png)

### From theme to draft in one request

Ask for a newsletter or campaign text on a theme. Poppy drafts it from your company’s own expertise and suggests who it is relevant for. [See how →](https://floral.so/how-we-help/marketing)

![Poppy quotes the customer concern and drafts a newsletter that answers it](https://floral.so/img/features/site/poppy-newsletter-draft.en.png)

### Know how you are found

Poppy reviews Google Search Console, Google Analytics and Bing Webmaster and helps with keyword research.

![Poppy reviews last month’s Google searches and suggests two improvements](https://floral.so/img/features/site/poppy-search.en.png)

Your own automations

## Automations marketing teams set up

Describe what you want to know every week and Poppy has it ready.

- Every Monday at 10  
Floral prepares  
Last week’s customer quotes grouped into themes, with a note on which need permission.  
Your part  
Pick the theme to write about.
- When a summary is ready  
Floral prepares  
Needs, problems, requests and praise, each with the quote behind it.  
Your part  
Approve filing them to Notion.
- Every Monday  
Floral prepares  
A search review from Search Console with two or three suggestions.  
Your part  
Decide what to change on the site.

![The routine form: Poppy collects customer themes every Monday at 09:00](https://floral.so/img/features/site/routine-dialog-themes.en.png)

[See how an automation is set up →](https://floral.so/how-we-help/automation)

## Trusted by forward-thinking teams across Denmark

- ![Wollow](https://floral.so/img/customers/wollow.png)
- ![Fjand Badeby](https://floral.so/img/customers/fjand-badeby.png)
- ![Dansk Erhvervsfremme](https://floral.so/img/customers/dansk-erhvervsfremme.png)
- ![Erhvervsforum Holstebro](https://floral.so/img/customers/erhvervsforum-holstebro.png)

Fair questions

## What marketing leads ask us first

“Our marketing is already good.”

Then look at where the time goes: collecting input and getting the first draft together. That is where Poppy helps.

“We already have ChatGPT.”

Look at what you still gather, explain and paste in. Poppy already has your approved customer conversations to work from.

“Can we quote customers?”

Poppy flags the quotes that need permission before public use. What gets published is always your decision.

“Does it send anything?”

No. Poppy drafts. Your team reviews, publishes and sends from the tools you already use.

Two ways to start

## Start with the newsletter you keep postponing

On your own

### Try it yourself

Sign up, connect your calendar and start with your next customer meeting.

Work emailTry now

30 minutes · Online

### Let's meet

Bring a job your team needs help with. We show you how Floral works with the information and tools it needs.

[Book 30 minutes](https://floral.so/book-a-demo)[Email Jesper](https://floral.so/cdn-cgi/l/email-protection#adc7c7edcbc1c2dfccc183dec2)
