--- title: "Gather your company’s knowledge. Put it to work. | Floral" description: "Floral gathers your company’s knowledge - meetings, internal and external data sources, and everything nobody wrote down - into a living knowledge engine that analyses, suggests, and powers your CRM. So your people spend their time on people and ideas." canonical: https://floral.so/ --- # Gather your company’s knowledge. Put it to work. | Floral > Floral gathers your company’s knowledge - meetings, internal and external data sources, and everything nobody wrote down - into a living knowledge engine that analyses, suggests, and powers your CRM. So your people spend their time on people and ideas. Source: https://floral.so/ ![A team gathered around a table in a client meeting](https://floral.so/img/photos/hero-team-meeting.jpg) # Focus on your team & clientsAutomate the rest EmailTry now[Let's meet](https://floral.so/book-a-demo) [Try now](https://floral.so/signup)[Let's meet](https://floral.so/book-a-demo) Preparing for a meeting ## A small example Floral turns what your company knows into work that gets done. Here is one example: getting ready for a new lead while you pour a coffee. ### Now 73 minutesof manual prep, per meeting Averagepreparation quality SearchWhatever is public and easy to find GuessNobody knows who spoke to them before WriteTalking points, from scratch ### With Floral 2 minutesto read a brief already waiting Deep and sourcedpreparation quality Deep research across Your own historyPast meetingsCRM & documentsCompany registry & accountsNews & industry dataCustom sources ![](https://floral.so/img/logos/floral-logo.png) For sales teams & consultants ## AI that actually knows youyour business and customers Floral gathers what your people know and hear - meetings, documents, internal and external data, and everything nobody wrote down - so every conversation and prompt starts with the memory of the whole company. [Before the meeting](#before-the-meeting)[In the meeting](#in-the-meeting)[After the meeting](#after-the-meeting) ### Walk in already briefed Official registry data, five years of accounts, recent news, a SWOT and your own history with the client - waiting before the meeting starts. ![Company details from the registry](https://floral.so/img/features/site/briefing-company.en.png) ![Five years of key figures](https://floral.so/img/features/site/briefing-figures.en.png) ![Questions for the meeting](https://floral.so/img/features/site/briefing-questions.en.png) ### The meeting records itself In the room with the iPhone app, or online with the bot on Zoom, Teams and Meet - your call. Your rep keeps eye contact; Floral keeps the details. ![Online meeting](https://floral.so/img/features/site/meeting-title.en.png) ![Meeting assistant scheduled](https://floral.so/img/features/site/meeting-detail.en.png) ![The meeting in brief and what was agreed](https://floral.so/img/features/site/summary-brief.en.png) ### Summaries straight into the CRM You approve, Floral writes the summary and updates the record in your [CRM](https://floral.so/features/crm). Zero copy-paste. ![The meeting in brief and what was agreed](https://floral.so/img/features/site/summary-brief.en.png) ![Synced to CRM](https://floral.so/img/features/site/summary-crm.en.png) ![Pipeline with value and expected close per deal](https://floral.so/img/features/site/crm-pipeline.en.png) Implementing AI has never been easier ## Automated by AI. Controlled by you. One engine sits under the whole company - meetings, summaries, briefings, documents, deals and tasks. Ask it anything, and let it do the next thing. [Ask anything](#ask-anything)[Work gets done](#work-gets-done)[Leadership view](#leadership-view) ### Plain language in, grounded answers out Search by keyword and by meaning across every meeting and source - with the material behind each answer shown. Floral Assistant Actions require your approval before they run. What did Nordvik say about IT security, and which of our other prospects raised the same concern? Searched 3 sources Nordvik's maintenance manager, Kasper Lind, will not accept sensors that send data directly to the cloud from the shop floor. In yesterday's discovery meeting he accepted the edge gateway with on-site buffering and outbound-only traffic, so that is the architecture to keep in the proposal. Sources - Discovery · Nordvik A/S, Herning line - Rollout negotiation · Aarhus Vandteknik - Sales playbook · From discovery to pilot What did Nordvik say about IT security, and which of our other prospects raised the same concern? ### The routine work finishes itself Floral proposes the follow-up task and the record to update, then does it on approval. Every action logged. #### Create the follow-up on Nordvik's proposal Confidence 98% From the summary > “Send revised pilot proposal with a three-year cost comparison for the CFO.” Proposed task Send revised pilot proposal with three-year cost comparison Three assets on the Herning line, edge gateway included. Address Hanne Bjerre's TCO question directly. Due In 2 days Priority High Owner Sofie Krag Task created and logged ### What customers keep saying, across the team Themes across every approved meeting - grounded in what customers actually said, not in the pipeline report. Opportunities 4.6 weighted signals · 60% coverage Automation and AI · Export and new markets · Green profile as a growth lever Feedback on the service 4.6 weighted signals · 60% coverage Value in concrete follow-up · Asking for a single overview Requested support 4.4 weighted signals · 60% coverage Help with recruitment · Financing advice · Hands-on digitalisation Challenges 3.7 weighted signals · 60% coverage Capacity and recruitment · Sales structure and pipeline · Implementation pace Business climate 3.4 weighted signals · 60% coverage Need for faster coordination · Strong relational access Built for trust ## Your knowledge stays yours Built for Nordic companies: the Danish company registry behind every brief, Danish and English throughout, prices in kroner - and a few rules we do not bend. - ### EU, all the way Data is stored in the EU and the AI models run in the EU too. Nothing is ever used to train anyone's model. - ### A person approves every action Floral proposes the task, the record update or the draft. Nothing is written until someone says yes, and every change is logged. - ### Internal meetings stay internal Mark a meeting internal and it stays searchable for you but never reaches insights, the [CRM](https://floral.so/features/crm) or an AI update. - ### Never locked in Export at any time, a public API and an MCP server so Claude or ChatGPT can work with your data - and never tied to one AI model. > “We give your team the power of shared knowledge, to automate tedious tasks and focus on impact” ![Jesper Nykjær Jeppesen](https://floral.so/img/avatars/jesper.jpg) Jesper Nykjær JeppesenCEO, Floral · [\[email protected\]](https://floral.so/cdn-cgi/l/email-protection#c8a2a288aea4a7baa9a4e6bba7) Get started ## Simple, transparent pricing 30 days free · No credit card required 485 krper seat / month, after the trial Sign up in minutes and start with your next meeting. Monthly, cancel any time - no migration, no rip-and-replace, and never locked to one AI model. [Try free for 30 days](https://floral.so/signup)[Let's meet](https://floral.so/book-a-demo) Additional briefs at 5 kr each · additional transcription at 8 kr/hour.Nothing is charged until the trial ends, and you can cancel in one click.Optional onboarding package - usage advice, setup, custom CRM integration and team training: 30.000 kr. Everything included - 20 AI-powered briefings per seat / month - 20 hours of meeting transcription per seat / month - Financials, news, SWOT and talking points in every brief - Automatic post-meeting capture and summaries - Living company knowledge base - CRM sync with the tools you already use - Workspace insights for leadership Questions & answers Who is Floral for? Teams who live in meetings - sales teams and advisory consultants first. If the value of a conversation depends on what someone remembers from the last one, Floral is built for you. Do we need to change how we work? No big changes. Floral joins the meetings you already hold - in the room or on Zoom, Teams and Meet - and works alongside the tools you already use. No new wiki for anyone to maintain. Does Floral replace our CRM? Only if you want it to. Keep the CRM you have and Floral syncs approved summaries and records into it, or add [Floral's own fully integrated CRM](https://floral.so/features/crm) as an add-on. Either way, zero copy-paste. We wrote up [where a CRM and meeting intelligence each belong](https://floral.so/insights/crm-vs-meeting-intelligence). What can Floral actually do with the knowledge? Answer questions grounded in your own material, compare accounts, pull the pattern out of a quarter of conversations - and then do the next thing: create the task, update the record, draft the follow-up. It acts with the user's own permissions, every write asks for approval, and every action is logged. See [what makes a sales knowledge base self-sustaining](https://floral.so/insights/sales-knowledge-base-best-practices). How do teams get started? Sign up yourself, connect your calendar and let Floral join the next meeting - free for 30 days, no card. Most teams see value from the first briefing; an optional onboarding package covers setup, custom CRM integration and team training. Do we need a bot in the call? Only if you want one. Online meetings can be recorded by the bot on Zoom, Teams and Meet, and meetings in the room by the iPhone app. Either way the summary lands in the same place. Which CRMs does Floral write to? Pipedrive, WebCRM and Knack out of the box, matched on company number so records are not duplicated, and we build custom integrations to just about any other system. Approved summaries land as company, deal, contact and note. Or use the [Floral CRM add-on](https://floral.so/features/crm) and skip the integration.