Know your customer in minutes. Close more deals.
No more hours of pre-meeting research. Floral turns public data, your company's own data, and your team's knowledge into an AI-powered briefing in minutes — so you walk into every meeting prepared and close more deals.
Better than any research your reps could do themselves
Before every meeting, Floral builds a brief from what matters: recent news about the prospect, industry trends, competitive intel, and lessons from similar deals across your team. Like having a dedicated analyst for every rep, on every call.
Built for teams who live in meetings
For Sales Teams
Pre-meeting briefs with prospect research, competitive intel, and deal history. Post-meeting capture that feeds back into the team's knowledge base. Pipeline patterns surfaced automatically.
For Advisory Consultants
Automated client research from public filings and industry data. Meeting transcription with insight extraction. A growing knowledge base that connects learnings across engagements.
From calendar invite to up-to-date CRM — automatically
Floral handles the prep, the recording, the notes, and the CRM update. No new habits for the rep. No manual data entry. The tools your team already uses, made smarter.
Before the meeting — walk in already briefed
Floral spots external meetings on your calendar and builds a one-page brief from CVR data, recent news, calendar context, and your team's own history with the company. No more 30-minute LinkedIn deep-dives at 7:55am.
During the meeting — record anywhere
In a customer's office? Tap record on the iPhone app and walk out with the data. On a Zoom, Teams, or Google Meet call? Let the labelled bot join. Same structured output, same approval flow — no choosing between taking notes and actually listening.
After the meeting — your CRM updates itself
Floral writes the structured summary — discussion, decisions, to-dos. Approve it once, and the data flows: company, deal, contacts, and the full note pushed into Pipedrive, WebCRM, or Knack — or kept inside the upcoming Floral CRM. Zero copy-paste.
For leadership — patterns surface automatically
Workspace insights show meeting volume, briefing usage, and approval throughput per rep. Coach on the leading indicators behind the pipeline, not just on bookings — and spot the rep skipping prep, the deal that's gone quiet, or the objection nobody else mentioned.
Your team is good at selling, not process. Floral works on autopilot. No new habits required.
Better for everyone, from day one
For salespeople
Walk into every meeting prepared with real context. Not just CRM data, but what your colleagues have actually learned from similar conversations.
For the team
Knowledge stops living in individual heads. What one rep learns becomes available to everyone. Without meetings, Slack threads, or wikis nobody reads.
For leadership
Get real visibility into what customers are saying. Not filtered through pipeline reports, but grounded in actual conversations happening every day.
For new hires
Ramp faster with access to the team's accumulated knowledge from day one. Real objections, real answers, real context from hundreds of past conversations.
For deal reviews
Surface the full picture before any deal review. What was said, what was promised, and what the customer actually cares about. All in one place.
For account handoffs
When reps move on, their knowledge doesn't leave with them. The next person inherits the full context from every conversation.
Value starts immediately and grows over time
Floral gets smarter the more your team uses it. Every conversation adds to the knowledge base, and every briefing gets better.
Your team gets pre-meeting briefings and automatic post-meeting summaries. Immediate time savings.
Patterns start emerging across the team. Leadership sees trends and new opportunities.
New hires ramp in half the time. The team operates with shared context that used to take years to build.
We believe every sales conversation holds insights that could help the next one go better. Floral makes that happen automatically.
Jesper Nykjær Jeppesen
CEO, Floral · [email protected]
Questions & Answers
Simple, transparent pricing
One plan. Everything included. Scale as your team grows.
Founding members lock in this rate forever, even as the product grows and prices increase.
485 kr
20 AI-powered pre-meeting briefs per seat
20 hours of meeting transcription per seat
Automatic post-meeting capture
Team knowledge base
Competitive intelligence tracking
CRM integration
Leadership dashboards
Additional briefs at 5 kr each. Additional transcription at 8 kr/hour.
Optional onboarding package including usage advice, setup, custom CRM integration, and team training: 30.000 kr.
Join Floral as a founding member
We're looking for a small group of sales teams to shape Floral from the ground up. Early access, locked pricing, and direct input into what we build next.