Spend your time on people and ideas. Automate the rest.
No big changes, and never locked to one AI model.
Floral gathers your knowledge — from meetings, internal and external data sources, and everything nobody wrote down — and turns it into your knowledge engine: it analyses, suggests, and powers your CRM, yours or ours. From there, we help your people and their digital colleagues get the work done.
Your company knows more than any one person can hold
The most valuable knowledge is scattered — in meetings, in documents, in data, and in people's heads — and most of it disappears. Floral gathers it, keeps it living, and makes it usable. Like giving every employee the memory of the whole company.
Jesper Nykjær Jeppesen
CEO, Floral · [email protected]
Built for teams who live in meetings
For Sales Teams
Pre-meeting briefs with prospect research, key financials, and deal history. Post-meeting capture that feeds back into the team's knowledge base. Approved summaries pushed straight to the CRM.
For Advisory Consultants
Automated client research from public filings and industry data. Meeting transcription with insight extraction. A growing knowledge base that connects learnings across engagements.
From scattered knowledge to a knowledge engine that works for you
Floral gathers what your company knows, keeps it living, and puts it to work — so your people spend their time on customers and ideas, not the routine work.
Capture everything — even what nobody wrote down
Meetings in the room or on Zoom, Teams and Meet, plus your documents and internal and external data sources — Floral gathers it all automatically, including the tacit knowledge that usually lives only in people's heads.
Living knowledge that lands in your CRM
Floral structures everything and keeps it current after every conversation, then feeds it into your CRM. Keep the one you already have, or add Floral's own fully integrated CRM. Zero copy-paste.
Context, the moment you need it
Briefings before meetings, answers across everything your company knows, and full context the instant a decision needs making — five years of financials, recent news, a SWOT, and your own history with the company.
From knowledge to work done
Floral doesn't wait to be asked. After every approved summary it proposes the next step to the person it belongs to — the follow-up task, the record that should be updated, the insight worth knowing. Nothing is written without a human approving it, and workspace insights give leadership the overview across the team.
Ask your knowledge engine — and let it do the work
Floral's chat sits inside your workspace with access to the whole knowledge engine: meetings, summaries, briefings, transcripts, your own documents and data sources, plus companies, contacts, deals, tasks and notes. Ask in plain language, get an answer grounded in what your company actually knows — then have it do the next thing.
Find across everything
Ask in plain language. Floral searches by keyword and by meaning across meetings, summaries, briefings, transcripts and every source you have uploaded — and shows where the answer came from.
Analyse, not just retrieve
Compare accounts, pull the pattern out of a quarter of conversations, summarise what changed since the last meeting. It reasons across the whole workspace, not one document at a time.
Get the work done
Create the task, write the note, update the record, draft the follow-up. The assistant reaches the same tools your team uses and chains them to finish a job.
Works as you, not above you
It acts on behalf of the person using it, with exactly their permissions and never more. Every write asks for approval first, and every action is logged.
Open to any AI model
Floral runs its own MCP server, so ChatGPT and other AI clients can reach the same knowledge and the same tools. You are never locked to one vendor's model. Enabled per workspace, in early access.
Grounded in your own material
Answers come from what your company actually recorded, with the meeting, summary or source behind them shown — so you can check the work instead of trusting it blindly.
Your team should spend its time on people and ideas. Floral takes the rest — on autopilot.
Better for everyone, from day one
For salespeople
Walk into every meeting prepared with real context. Not just CRM data, but what your colleagues have actually learned from similar conversations.
For the team
Knowledge stops living in individual heads. What one rep learns becomes available to everyone. Without meetings, Slack threads, or wikis nobody reads.
For leadership
Get real visibility into what customers are saying. Not filtered through pipeline reports, but grounded in actual conversations happening every day.
For new hires
Ramp faster with access to the team's accumulated knowledge from day one. Real objections, real answers, real context from hundreds of past conversations.
For deal reviews
Surface the full picture before any deal review. What was said, what was promised, and what the customer actually cares about. All in one place.
For account handoffs
When reps move on, their knowledge doesn't leave with them. The next person inherits the full context from every conversation.
Value starts immediately and grows over time
Floral gets smarter the more your team uses it. Every conversation adds to the knowledge base, and every briefing gets better.
Your team gets pre-meeting briefings and automatic post-meeting summaries. Immediate time savings.
Patterns start emerging across the team. Leadership sees trends and new opportunities.
New hires ramp in half the time. The team operates with shared context that used to take years to build.
We believe every conversation holds insights that could help the next one go better. Floral makes that happen automatically.
Jesper Nykjær Jeppesen
CEO, Floral · [email protected]
Questions & Answers
Simple, transparent pricing
One plan. Everything included. Scale as your team grows.
Founding members lock in this rate forever, even as the product grows and prices increase.
485 kr
20 AI-powered briefings per seat / month
20 hours of meeting transcription per seat / month
Financials, news, SWOT, and talking points in every brief
Automatic post-meeting capture and summaries
Living company knowledge base
CRM sync with the tools you already use
Workspace insights for leadership
Every new workspace starts with a 30-day free trial.
Additional briefs at 5 kr each. Additional transcription at 8 kr/hour.
Optional onboarding package including usage advice, setup, custom CRM integration, and team training: 30.000 kr.
Join Floral as a founding member
We're looking for a small group of sales teams to shape Floral from the ground up. Early access, locked pricing, and direct input into what we build next.