Give your team time for relationshipsWe automate the rest
Trusted by forward-thinking teams across Denmark
More time for people
Meet your AI back office
Floral gives your team AI assistants that work with your customer conversations, information and tools and take the work around your customers off your hands, so you have time to understand them.
See Floral in actionHelp looking after customers
Flora helps your team prepare for meetings and follow through. After a meeting she drafts the follow-up from your approved summary and proposes tasks with the owners and dates you agreed. See how
Marketing built on what customers ask
Poppy finds the conversations where customers raise the same concern and helps draft a newsletter that answers it. She also suggests who it is relevant for. See how
Someone to help with the books
Penny finds outstanding invoices, prepares new ones and explains your reports in Billy or e-conomic. She asks for approval before changing anything. See how
Works with the tools you already use
Slack
Microsoft Teams
ChatGPT
Claude
Copilot
Gmail
Google Calendar
Notion
Pipedrive
e-conomic
Billy
You stay in charge
Automated by AI. Controlled by you.
Give the assistants work in plain language, in Floral, Slack or Teams, or from your favourite AI chat like ChatGPT, Claude or Copilot. Nothing changes in your systems until you say yes.
Start from a recipe
Switch on a ready-made recipe like customer follow-up, or describe a recurring job of your own. The routine then runs on a schedule or when a meeting is approved. See how
Picks up what you agreed
After the meeting, Flora reads the approved summary and finds what was agreed. She prepares the follow-up and the task, so nothing waits for someone to remember it.
Say yes, and it gets done
Approve the proposal and the assistant finishes the job. The draft lands in Gmail and the task is created. Nothing is sent or changed before you say yes.
Who we help
Knowledge the whole business can use
A useful answer shouldn't stay with the person who gave it. Floral helps that knowledge travel and the work get done.
“Think of Floral as a colleague who knows your business, remembers every customer conversation and handles the paperwork, so you have time to build relationships.”
Built for trust
Your knowledge stays yours
Built for Nordic companies, with the Danish company registry behind every brief, Danish and English throughout and prices in kroner. And a few rules we do not bend.
EU, all the way
Data is stored in the EU and the AI models run on an EU endpoint. The few sub-processors outside the EU are listed in the privacy policy. Nothing is ever used to train anyone's model.
A person approves every action
The assistants propose the task, the record update, the draft or the invoice. Nothing is written until the person who asked says yes, and every change is logged.
Internal meetings stay internal
Mark a meeting internal and it stays searchable for you but never reaches insights, the CRM or an AI update.
Never locked in
Export at any time. A public API and an MCP server let Claude or ChatGPT work with your data, and you are never tied to one AI model.
“Just the way Floral transcribes our meetings and brings structure to our data sharpens our focus, saves us valuable time and makes us more effective”
Get started
Simple, transparent pricing
Sign up in minutes and start with your next meeting. Monthly, cancel any time - no migration, no rip-and-replace, and never locked to one AI model.
Everything included
- 20 AI-powered briefings per seat / month
- 20 hours of meeting transcription per seat / month
- Financials, news, SWOT and talking points in every brief
- Automatic post-meeting capture and summaries
- Living company knowledge base
- CRM sync with the tools you already use
- Workspace insights for leadership
Questions & answers
Who is Floral for?
Businesses where knowing the customer well is a big part of doing good work. Sales teams, consultancies and membership organisations come first. If your people spend the day with customers and the evening catching up, Floral is built for you.
What do we actually get?
AI assistants that work with your customer conversations, business information and connected tools. Flora helps with customer work, Poppy with marketing and Penny with accounting in Billy or e-conomic. You give them work, review the result and decide what goes ahead.
Do the assistants act on their own?
No. Every change is a proposal that waits for the person who asked to approve it. Routines can prepare work on a schedule, and what they propose still waits for approval. Flora drafts follow-up emails in your connected Gmail and never sends them.
Do we need to change how we work?
No big changes. Floral joins the meetings you already hold - in the room or on Zoom, Teams and Meet - and works alongside the tools you already use. No new wiki for anyone to maintain.
Does Floral replace our CRM?
Only if you want it to. Keep the CRM you have and Floral syncs approved summaries and records into it, or add Floral's own fully integrated CRM as an add-on. Either way, zero copy-paste. We wrote up where a CRM and meeting intelligence each belong.
How do teams get started?
Sign up yourself, connect your calendar and let Floral join the next meeting - free for 30 days, no card. Most teams see value from the first briefing; an optional onboarding package covers setup, custom CRM integration and team training.
Do we need a bot in the call?
Only if you want one. Online meetings can be recorded by the bot on Zoom, Teams and Meet, and meetings in the room by the iPhone app. Either way the summary lands in the same place.
Which CRMs does Floral write to?
Pipedrive, WebCRM and Knack out of the box, matched on company number so records are not duplicated, and we build custom integrations to just about any other system. Approved summaries land as company, deal, contact and note. Or use the Work, Floral’s CRM and skip the integration.