Focus on your team & clientsAutomate the rest
Preparing for a meeting
A small example
Floral turns what your company knows into work that gets done. Here is one example: getting ready for a new lead while you pour a coffee.
Now
With Floral
Deep research across
For sales teams & consultants
AI that actually knows you
Floral gathers what your people know and hear - meetings, documents, internal and external data, and everything nobody wrote down - so every conversation and prompt starts with the memory of the whole company.
Walk in already briefed
Official registry data, five years of accounts, recent news, a SWOT and your own history with the client - waiting before the meeting starts.
The meeting records itself
In the room with the iPhone app, or online with the bot on Zoom, Teams and Meet - your call. Your rep keeps eye contact; Floral keeps the details.
Summaries straight into the CRM
You approve, Floral writes the summary and updates the record in your CRM. Zero copy-paste.
Implementing AI has never been easier
Automated by AI. Controlled by you.
One engine sits under the whole company - meetings, summaries, briefings, documents, deals and tasks. Ask it anything, and let it do the next thing.
Plain language in, grounded answers out
Search by keyword and by meaning across every meeting and source - with the material behind each answer shown.
Floral Assistant
Actions require your approval before they run.
What did Nordvik say about IT security, and which of our other prospects raised the same concern?
Nordvik's maintenance manager, Kasper Lind, will not accept sensors that send data directly to the cloud from the shop floor. In yesterday's discovery meeting he accepted the edge gateway with on-site buffering and outbound-only traffic, so that is the architecture to keep in the proposal.
Sources
- Discovery · Nordvik A/S, Herning line
- Rollout negotiation · Aarhus Vandteknik
- Sales playbook · From discovery to pilot
The routine work finishes itself
Floral proposes the follow-up task and the record to update, then does it on approval. Every action logged.
Create the follow-up on Nordvik's proposal
Confidence 98%From the summary
“Send revised pilot proposal with a three-year cost comparison for the CFO.”
Proposed task
Send revised pilot proposal with three-year cost comparison
Three assets on the Herning line, edge gateway included. Address Hanne Bjerre's TCO question directly.
- Due
- In 2 days
- Priority
- High
- Owner
- Sofie Krag
What customers keep saying, across the team
Themes across every approved meeting - grounded in what customers actually said, not in the pipeline report.
Opportunities
4.6 weighted signals · 60% coverage
Automation and AI · Export and new markets · Green profile as a growth lever
Feedback on the service
4.6 weighted signals · 60% coverage
Value in concrete follow-up · Asking for a single overview
Requested support
4.4 weighted signals · 60% coverage
Help with recruitment · Financing advice · Hands-on digitalisation
Challenges
3.7 weighted signals · 60% coverage
Capacity and recruitment · Sales structure and pipeline · Implementation pace
Business climate
3.4 weighted signals · 60% coverage
Need for faster coordination · Strong relational access
Built for trust
Your knowledge stays yours
Built for Nordic companies: the Danish company registry behind every brief, Danish and English throughout, prices in kroner - and a few rules we do not bend.
EU, all the way
Data is stored in the EU and the AI models run in the EU too. Nothing is ever used to train anyone's model.
A person approves every action
Floral proposes the task, the record update or the draft. Nothing is written until someone says yes, and every change is logged.
Internal meetings stay internal
Mark a meeting internal and it stays searchable for you but never reaches insights, the CRM or an AI update.
Never locked in
Export at any time, a public API and an MCP server so Claude or ChatGPT can work with your data - and never tied to one AI model.
“We give your team the power of shared knowledge, to automate tedious tasks and focus on impact”
Get started
Simple, transparent pricing
Sign up in minutes and start with your next meeting. Monthly, cancel any time - no migration, no rip-and-replace, and never locked to one AI model.
Everything included
- 20 AI-powered briefings per seat / month
- 20 hours of meeting transcription per seat / month
- Financials, news, SWOT and talking points in every brief
- Automatic post-meeting capture and summaries
- Living company knowledge base
- CRM sync with the tools you already use
- Workspace insights for leadership
Questions & answers
Who is Floral for?
Teams who live in meetings - sales teams and advisory consultants first. If the value of a conversation depends on what someone remembers from the last one, Floral is built for you.
Do we need to change how we work?
No big changes. Floral joins the meetings you already hold - in the room or on Zoom, Teams and Meet - and works alongside the tools you already use. No new wiki for anyone to maintain.
Does Floral replace our CRM?
Only if you want it to. Keep the CRM you have and Floral syncs approved summaries and records into it, or add Floral's own fully integrated CRM as an add-on. Either way, zero copy-paste. We wrote up where a CRM and meeting intelligence each belong.
What can Floral actually do with the knowledge?
Answer questions grounded in your own material, compare accounts, pull the pattern out of a quarter of conversations - and then do the next thing: create the task, update the record, draft the follow-up. It acts with the user's own permissions, every write asks for approval, and every action is logged. See what makes a sales knowledge base self-sustaining.
How do teams get started?
Sign up yourself, connect your calendar and let Floral join the next meeting - free for 30 days, no card. Most teams see value from the first briefing; an optional onboarding package covers setup, custom CRM integration and team training.
Do we need a bot in the call?
Only if you want one. Online meetings can be recorded by the bot on Zoom, Teams and Meet, and meetings in the room by the iPhone app. Either way the summary lands in the same place.
Which CRMs does Floral write to?
Pipedrive, WebCRM and Knack out of the box, matched on company number so records are not duplicated, and we build custom integrations to just about any other system. Approved summaries land as company, deal, contact and note. Or use the Floral CRM add-on and skip the integration.