Why we are building Floral
The most valuable knowledge in a company is the part nobody wrote down
Floral grew out of years in B2B sales and advisory work. Again and again we saw the same thing: the knowledge that wins a deal or carries a client engagement rarely lives in a system. It sits in conversations, in email threads and in the heads of a few experienced people. When they are busy, on holiday or have left, the company starts over.
We started with the parts closest to the meeting: a recorder for the room, a bot for online meetings, a briefing before and a structured summary after. Teams used them, and we learned that the real value was the memory building up underneath, more than any single briefing or summary.
That is what Floral is today. It collects what your people know and hear, from meetings and documents to internal and external data sources, and uses it where the work happens: the briefing, the notes, the CRM record, the follow-up. It works with the CRM you already have or with our own add-on, and you are never tied to one AI model or vendor.
We build it for sales teams and advisory consultants in mid-sized companies first. They spend their days in meetings, and they have the most to gain from remembering all of them.
