More time for people.

You can tell when someone has taken the time to understand you. They remember what you told them. Their advice fits your situation, and when they promise to get back to you, they do.

Whole businesses are built on that kind of care. People choose them because someone listens, knows their work, and helps them make a good decision.

Running those businesses should leave room for the relationships they depend on. Instead, more of the day goes to keeping everything else moving. Good people spend their evenings catching up, while work that could help their customers waits for a quieter week.

We don't think being busy should make a business less attentive.

And we don't think the knowledge people bring back from a day's work should disappear into their notes. When someone learns what a customer is struggling with, that understanding should reach the colleague who can help. It should improve the advice the business gives and the way it introduces itself to people it hasn't met yet.

A business should get better at looking after people with every relationship it builds.

That's the future we're building Floral for.

An AI back office that takes work off people's hands and puts what they know to use. Something the team can trust to remember the details, help carry out its promises, and bring what it learns into the rest of the business.

This gives us a chance to do work that has been waiting a long time. To share useful advice beyond the few people who knew to ask. To follow through with the attention a conversation deserves. To give a small team room to do something well without asking them to find another hour.

We shouldn't have to wait until people are exhausted to make that room. The pressure is already there, in the unanswered message and the work someone brings home again. It is worth changing now.

What people do with the time they get back is theirs to decide. They might spend longer with a customer, try an idea they've been putting off, or leave work knowing they've done enough for today.

Those are all things worth building for.

Floral. More time for people.

Floral grew out of years in B2B sales and advisory work. Again and again we saw the same thing: what wins a deal or carries a client engagement rarely lives in a system. It sits in conversations, in email threads and in the heads of a few experienced people.

So we started with the parts closest to the meeting: a recorder for the room, a bot for online meetings, a briefing before and a structured summary after. Teams used them, and they asked for help with the work around the meeting too. That is what the assistants do today.