Every meeting, structured and searchable
Living knowledge: every conversation structured, kept current, and fed into the CRM you already use.
Floral writes a structured summary of every meeting - in brief, what was discussed, what was agreed and next steps - sized to the meeting, from a short call to a three-hour workshop. The owner approves, and the CRM is updated. No more "what did we agree?" Slack threads two days later.
Record, review, approve, share
Four sources of meeting audio
Record in-room with the mobile app, let the bot join online meetings, upload an audio file, or paste a manual transcript. Same structured output regardless of source.
Approved summaries become trusted data
Three-step approval - Waiting → Ready for approval → Approved - means the owner always reviews before the summary touches anything downstream. On approval the CRM is updated and Floral proposes the follow-ups. Bad transcripts never end up in your CRM by accident.
Everything you’d expect, plus a few you wouldn’t
Structured sections
In brief, what was discussed, what was agreed with owner and deadline, next steps with priority. Every summary follows the same shape, so reps and managers know where to look.
Speaker differentiation
Floral identifies who said what when there are clear speaker turns. Attendees from the calendar event are matched automatically.
Three-step approval
Waiting → Ready for approval → Approved. Until a human approves, the summary stays out of CRM sync and team-wide visibility.
PDF export
One-click PDF export with workspace branding. Send to a customer, attach to an email, archive in your DMS.
Upvote / downvote
Vote on quality with optional comments. Floral uses the feedback to tune future summaries for your workspace.
Optional modules
Add decisions, risks and dependencies, commercial signals or advisory insights - or a follow-up artefact shaped to your own template. Workspace AI context tunes vocabulary and industry.
Frequently asked
A structured document: in brief, what was discussed, what was agreed with an owner and a deadline, and next steps with a priority. The length adapts to the meeting - a short call gets a short summary, a three-hour workshop a longer one. Speakers are differentiated, and company and person mentions are linked to the right records.
Yes. Optional modules add decisions, risks and dependencies, commercial signals or advisory insights, and a custom follow-up artefact shaped to your own template - a client memo, an internal handover, whatever your team already produces after a meeting.
By default, only the meeting owner. Summaries go through a three-step approval flow - Waiting → Ready for approval → Approved - so badly transcribed or sensitive meetings never contaminate shared data.
Floral transcribes and summarises in Danish and English. Mixed-language meetings are handled too - the summary follows the dominant language unless you override it.
Yes. Every summary is fully editable in a Tiptap rich-text editor. You can add context, fix wording, or strip sensitive details before approving.
The owner approves. On approval the summary is finalised and the CRM is updated - Pipedrive, WebCRM, Knack or the Floral CRM add-on - with companies and contacts linked. Floral then generates its proposed follow-ups: at most three per meeting, each tied to the transcript and checked against real records. Nothing is written without your approval, and every change is logged.
Insights
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Never write meeting notes again
Record one meeting today. See the summary inside Floral within minutes.