Everything Floral does, in one place
Floral turns every customer meeting into structured, searchable, shareable knowledge. Below: every feature in the core platform, plus the optional CRM add-on for teams that want to run their whole sales motion inside Floral.
In every Floral workspace
Available to every seat, no add-on required. The features below are how Floral earns its seat on every rep’s laptop and phone.
AI meeting briefings
Before every meeting, Floral builds a brief from CVR + Proff data, recent news, calendar context, and your team’s own history with the company. No more 30-minute pre-meeting LinkedIn deep-dives.
AI meeting summaries
Floral captures every meeting and produces a structured summary — discussion, decisions, to-dos — with speaker differentiation, a three-step human approval flow, and one-click PDF export.
Meeting recorder & transcription app
Native iPhone, iPad, and Android phone + tablet app. Tap record at the start of the meeting, walk out with a structured summary. Foreground-only by design — Floral never listens when you’re not in control.
Five more reasons reps love it and admins approve it
Auto-join for Zoom, Microsoft Teams, and Google Meet. Floral books a seat, captures the audio, and produces the same structured summary as in-room meetings.
Google Calendar and Outlook / Exchange sync. Auto-detect upcoming meetings for briefings, and forward calendar invites by email if you don’t want a full OAuth connection.
Meeting volume, time allocation, briefing effectiveness, monthly summary trends — so leadership sees how meeting prep translates into outcomes.
Show every teammate only the features their role uses. Onboarding gets shorter; the app feels focused instead of overwhelming.
Per-workspace AI instructions and personal context tune summary tone and depth. Org-level logo and colours brand internal documents.
…and the smaller stuff
Email and Slack-style notifications for new summaries, embeddable PDF exports, command-palette search, workspace switcher, and a public help centre. Every detail tuned to keep reps moving.
Run your whole sales motion inside Floral
The optional CRM add-on adds pipelines, deals, tasks, contacts, lead forms, custom fields, and bi-directional integrations with Pipedrive, WebCRM, and Knack. Every meeting summary you approve flows into the right deal automatically — no manual data entry, no copy-paste.
Frequently asked
Floral builds an AI briefing before every meeting, records the meeting (in the room or online), produces a structured AI summary, and — with the CRM add-on — pushes the data straight into your sales pipeline. No copy-pasting between tools.
No. Meeting briefings, the recorder app, AI summaries, calendar sync, insights, and workspace AI context are all included in the core plan. The CRM add-on is for teams that also want pipelines, deals, tasks, and contact management inside Floral itself.
It does not have to. Floral syncs structured meeting data into Pipedrive, WebCRM, and Knack on summary approval, so you can keep your current CRM and still get the meeting → deal automation. Teams that want to consolidate can use the CRM add-on as their primary system.
Most teams record their first meeting in the same session they sign up. Connect a calendar, install the mobile app or the Recall.ai bot, and you have AI summaries flowing within minutes.
Yes. CVR auto-lookup, Danish sales terminology, GDPR-compliant data residency, and native Danish support are first-class. Floral also works in English for international teams.
Try Floral in your workspace
Join as a founding member. Lock in the lowest price we’ll ever offer and get a direct line to the team building Floral.