Walk into every meeting fully briefed
Floral builds a one-page brief before every meeting on your calendar — company context, recent news, talking points, and what your team already knows. No more 30-minute LinkedIn deep-dives at 7:55am.
From calendar event to briefing in 60 seconds
Auto-generated from the calendar event
Floral watches your connected calendar. When a meeting lands with an external company, the briefing appears in the meeting’s detail view ready to read. You can also create a briefing manually for meetings that aren’t on your calendar.
Structured output, not a wall of text
Every brief has the same predictable structure: company snapshot, recent signals, your team’s history, suggested talking points. Skim it in 60 seconds, dig deeper where you need to.
Every signal that matters, none of the noise
Floral synthesises five data layers into a single brief — so the rep doesn’t have to open six tabs.
CVR + Proff data
Company registration data, industry, employee count, revenue, leadership — all auto-populated for Danish companies via CVR lookup and Proff.dk.
Recent news
Press mentions, press releases, blog posts, and trade publication coverage. Floral surfaces what’s changed for the company recently — not what they put on their About page.
Calendar context
Who else is attending, what other meetings your team has had with the company, and when. Useful for handoff scenarios and account team coordination.
Your team’s history
Past meeting summaries, briefings, notes, and (with CRM) deals involving the same company. Tribal knowledge becomes briefing input — automatically.
Suggested talking points
AI-generated discussion prompts tailored to the meeting type, the company stage, and the workspace’s AI context. A starting point, not a script.
Status visible at a glance
Pending / In progress / Complete / Failed — Floral tells you when a brief is ready, retries on failures, and lets you refresh on demand.
Pairs well with
AI meeting summaries
After the meeting, Floral writes the structured summary. Same data layer, full lifecycle.
Calendar integration
Connect Google Calendar or Outlook to auto-generate briefings for every meeting.
Workspace AI context
Tune the briefing output to how your team sells and what you qualify on.
Frequently asked
Public sources (CVR, Proff.dk, company website, recent news), your calendar metadata, the meeting transcripts and notes already in your Floral workspace, and — if you have the CRM add-on — the company and deal history. The AI synthesises it into a one-page brief.
Briefings are generated on-demand when a calendar event lands, or you can hit "Refresh" manually any time. Generation takes 30–90 seconds depending on how much data Floral pulls in.
Yes. Per-workspace AI context lets you tell Floral what your team cares about — industry-specific signals, qualifying questions, deal disqualifiers. Personal AI context layers your individual preferences on top.
Yes — you can create a briefing manually by typing in the company name or CVR. Floral pulls the same data and produces the brief without a calendar event.
Briefings live inside the workspace, so anyone with access to the workspace can open them. Export to PDF if you need to share outside the team.
Stop preparing the night before
Try Floral. Connect a calendar, attend a meeting tomorrow morning fully briefed.