For sales teams
Your reps' best week,
every week
Floral briefs every rep before the meeting, captures what was said, and keeps the CRM current on its own. No new habits - just the calendar and one approval.
No credit card · Cancel any time · Or let's meet for 30 minutes
Brief ready for 10:00 · Nordvik A/SFinancials, news, 2 past meetingsOne day with Floral
A Tuesday, with the admin taken care of
Meeting prep is one thing Floral does. Follow a single day and see the rest.
The brief is already waiting
Official registry data, five years of accounts, news, a SWOT and what your team already knows about the account - read over coffee, not assembled over an hour.
In the room, fully present
On-site the iPhone app records; on Zoom, Teams or Meet the bot joins. Your rep keeps eye contact - Floral keeps the details.
One approval, CRM updated
Floral writes the summary; the rep approves. Company, deal, contacts and notes land in the CRM you already use.
The follow-up drafts itself
Floral proposes the next step and the task to the rep it belongs to. Approve, send, done.
Nothing to catch up on
No CRM afternoon. Value, expected close and forecast are kept current from approved meetings - and you see what customers keep saying, across the team.
How it works
One engine under the whole sales motion
Floral gathers what the team knows, keeps it living, and puts it back to work at every step - the prep, the capture, the record, the follow-up. Automated by AI. Controlled by you: nothing is written to a record without a person approving it.
Capture everything - even what nobody wrote down
Meetings in the room or online, documents, internal and external data sources - gathered automatically, including what only lives in your best reps’ heads.
Living knowledge that lands in your CRM
Structured after every conversation and fed into the pipeline, the deal and the contact - Pipedrive, WebCRM, Knack, a custom integration to your system, or Floral’s own.
Ask anything, then approve the next thing
What did they say about pricing? Which deals have gone quiet? A sourced answer - and the task, record or draft to go with it, waiting for your approval. Automated by AI, controlled by you.
Where it lands
Floral is the memory behind your CRM, not a new one
Keep the CRM you have
Approved summaries, contacts and deals sync into the system your team already lives in - Pipedrive, WebCRM and Knack out of the box, and a custom integration to just about anything else. Nothing to migrate.
Or use Floral's own
Pipelines, deals, contacts, tasks and lead forms - hydrated automatically from approved summaries. For teams that want everything in one place.
See the CRM add-onFair questions
What sales leaders ask us first
“We already have a CRM.”
Good. Keep it. Floral feeds it - every approved summary lands in the record you already use, without anyone copy-pasting. Want everything in one place instead? See the CRM add-on.
“Reps won’t adopt another tool.”
There is nothing to adopt. Connect the calendar; Floral joins the meeting. One tap to approve is the only new habit.
“Who owns the customer data?”
You do. Stored in the EU, with the AI models running in the EU as well - not just the storage. Never used to train anyone’s model, exportable at any time, and never locked to one AI vendor.
“Will it put wrong things in our CRM?”
At most three suggestions per meeting, each tied to the transcript and checked against the real record. Nothing is written until a person approves, and every change is logged.
“Imagine your top performer’s preparation habits, applied to every rep on every call. That’s what Floral does, automatically.”
Insights
Read more
9 min read
What the Danish company registry tells you before a meeting, and how to read it in five minutes
Every Danish company files its ownership, management, industry and accounts in the public CVR register. Most sellers and advisors never open it. Here is what is in there, the seven questions it answers before you walk in, and where it stops.
11 min read
CRM vs meeting intelligence: where each belongs in a modern sales stack
CRM vs meeting intelligence is not a choice between two tools. One is a system of record, the other a system of evidence. Here is which jobs belong where, and why.
9 min read
How to run a pipeline review that actually moves deals
Most pipeline review meetings are status meetings in disguise. Here is a 45-minute agenda, the five questions to ask per deal, and the red flags worth stopping for.
Two ways to start
Start with your next customer meeting
Try it yourself
Connect your calendar and the first brief lands before your next meeting. Bring the whole team when it works.
Let's meet
We bring a Floral brief on one of your real prospects, so you see it on your own pipeline, not a demo account.